October 17th, 2014 · American Riviera, Mark Lomas and Kirsten Wolfe, Santa Barbara Real Estate Videos, Technopanorama
October 17th, 2014 · Mark Lomas and Kirsten Wolfe, The Real Estate Concierge, The Real Estate Scene
Mortgage Applications Increase In Latest MBA Weekly Survey; Press Release
Why Mortgage Demand Was Better Than Initially Reported Last Year; WSJ Real Time Economics Blog
Coldwell Banker Commercial Brand Expands Into Italy; Press Release
Where Do The World’s Wealthiest People Live?; WSJ Real time Economics Blog
Mortgage Rates Fall To Lowest Level Since June 2013; WSJ Real Time Economics Blog
Painting by www.ChrisPotterArt.blogspot.com
October 17th, 2014 · Mark Lomas and Kirsten Wolfe, Santa Barbara Real Estate Market Trends, SB Real Estate Statistics
Something new for Santa Barbara Real Estate! Live Statistics! Sales asking prices for the last 7 days, and the last 90 days. If you’d like to take the “Pulse” of today’s market here’s where you’ll find it.
Iif you’re not familar with Santa Barbara’s Zip Codes, here they are:
Carpinteria: 93013, Summerland: 93067, Montecito: 93108, SB Westside: 93101, SB Westside: 93109 , SB Eastside: 93103 (Riviera), SB Eastside: 93105, Hope Ranch: 93110, Goleta:93111. Goleta/county: 93117, and Santa Ynez: 93460
October 14th, 2014 · American Riviera, Mark Lomas and Kirsten Wolfe, Santa Barbara Real Estate, Santa Barbara Realtors, SB Real Estate Statistics
October 11th, 2014 · American Riviera, Mark Lomas and Kirsten Wolfe, Property Search, Santa Barbara Realtors, The Real Estate Concierge
Source: 2014 Wealthy Consumer Survey conducted by Coldwell Banker Previews International
October 10th, 2014 · American Riviera
October 9th, 2014 · American Riviera, Carpinteria Real Estate, Ennisbrook, Hope Ranch Real Estate, Montecito Real Estate, Open Houses, Property Search, Santa Barbara Real Estate, Santa Barbara Realtors, Summerland Real Estate
October 9th, 2014 · Santa Barbara Real Estate, Santa Barbara Realtors, The Real Estate Concierge, The Real Estate Scene
How to obtain the highest price in the least amount of time?
Understanding important marketing concepts will make a big difference in the success of selling your home. The first is that real estate is a commodity, NOT a product.
With a product, the seller or manufacturer establishes the price and the public either buys the product or not after becoming aware of it through advertising. For example, a television is a product priced according to the manufacturer with a price that does not fluctuate regularly.
However, with a commodity, buyers decide the value based on what is happening in the market and their perceptions of the value of that commodity. Commodities, like stocks, sell every day with prices fluctuating and are strongly influenced by economic factors like supply and demand.
When selling a home, proper price positioning will determine the activity level and perception of value. A buyer’s perception of value based on their knowledge of the local real estate market determines whether a property sells or not. The showing activity, days on the marke, and the number of offers received for a property will indicate how well the property has been positioned in a given market for the buyer pool. By John Nesbit