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Is Zillow Good or Bad for Real Estate Industry?

November 29th, 2016 · No Comments · California Real Estate, Hope Ranch Real Estate, Montecito Real Estate, Santa Barbara Real Estate

Some of the good things: 

  • Provides greater listing exposure to millions of consumers.
  • The addition of tax records, school ratings and other information to listings is good for consumers and makes the agents’ job easier.
  • Levels the playing field for newer agents and agents without many listings.
  • Gives consumer access to FSBOs, foreclosures and other non agent represented properties, painting a fuller picture of the available market.
  • Creates a new, broadly reaching, advertising platform for agents to advertise their skills.

Some of the bad things : 

  • A high percentage of their “available” listings are actually sold or off the market. This confuses and upsets consumers and makes agents look bad.
  • The sites’ property valuations are often way off, making agents’ jobs harder.
  • Promotes non-listing agents alongside listings that aren’t theirs, tricking consumers into believing they know the property.
  • Sells to any agent, regardless of experience, the title of “Premier” or “Pro”.
  • The “leads” generated for subscribing agents are low quality, non-responsive and a waste of time.
  • The cost of being a subscribing agent is too high for what you get.
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